How Venezuela Is Becoming Coca-Cola Country


‘’In 35 years, I cannot recall a Coke bottler becoming a Pepsi bottler,’’ he added. ‘’People are asking how Venezuela, Pepsi’s major global success story, could be snatched from them in broad daylight, on a cloudless day, by their worst enemy.’’ Coke shares soared to a 52-week high of $51.75 on Friday, while Pepsi shares have fallen $1.50, to $30.125, since the announcement.

Oswaldo Cisneros said: ‘’I hired investment bankers. I hear that’s the way you sell a company in the United States.” The Coca-Cola contact was made, the cousins said, by the Cisneros Group’s Manhattan investment bank, Violy, Byorum & Partners, which specializes in Latin American deals.