Grupo Prisa SA and In-Store Broadcasting Network, LLC to Form a Partnership

 
 

Grupo Prisa SA and In-Store Broadcasting Network, LLC announced that they will form a partnership and 50/50 joint venture to build a Retail Media network throughout Spain and Latin America. PRISA has retained Violy and Company to assist with its strategic repositioning plan, which includes finding strategic media and technology partners, and transforming the company from a distribution-centric to a consumer-centric model media platform.